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Corporate Content
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CMA II: Mexico and Argentina beat Brazil in mobile data use
A survey released by the consultancy International Data Corporation (IDC) during the conference Contenido Móvil Americas 2006 - CMA II, which took place on November 8-10 in Miami, United States, shows that mobile technology penetration in the corporate environment is lower in Brazil than in Mexico and Argentina, although Brazil has reached 100 million users of mobile services.
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Mobile games
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CMA II: mobile games to generate US$ 3 billion in 2006
The world mobile game market, one of the biggest business opportunities in the wireless data segment, is expected to generate three billion dollars in revenue this year, according to a survey by Juniper Research. Game downloads to mobile devices represent 80 percent of this volume. Forecasts indicate a volume of US$ 17,5 billion in revenue in 2011. The numbers have been presented by André Faure, Marketing manager at TecToy Mobile, during the conference Contenido Móvil Americas 2006 (CMA II), hosted by Frecuencia Magazine in Miami.
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SMS/MMS
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Movistar Ecuador: a successful SMS case at world level
Movistar Ecuador, a Telefónica subsidiary with has 2.2 million subscribers, which 81 percent are in the prepaid mode, registers surprising numbers: the operator is responsible for 220 million SMS/month, what means an impressive average of 270 SMS/month per user.
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Mobile Business
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Mobile services grow 52 percent in Movistar Chile
Movistar Chile, a Telefónica Móviles company, registered a 52-percent increase in revenue with data in September 2006, in comparison the same period 2005. However, in the same 12 months, revenue generated by voice services grew only 15 percent. In Contenido Móvil Americas 2006 - CMA II, Begoña Varas, Content Assistant Manager at Movistar Chile, said data services represent 49 percent of the operator's product mix, even surpassing voice products, which today represent 40 percent.
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Innovative Content
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CMA II: cellular Européia to operate without charging for subscription
Although it is still a distant reality in the Latin American market, operators interested in financially capitalizing on mobile marketing services, are trying innovate business models. This is the example of Blyk, a pan-European operator to start operations in the middle of 2007 in the United Kingdom, chose to offer mobile services for the young audience without charging for the subscription.
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Mobile Market
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CMA II: Mobile Data Will Drive Growth In the Telecommunications Sector
While Pyramid Research estimates that revenue in the Latin American telecommunications sector will grow at a compounded annual growth rate of 5% from 2006 through 2010, the primary growth engine for the sector will be mobile content, which will increase at an impressive 31 percent compounded annually during this time across the region. This contrasts starkly with revenues generated from the fixed market, which will remain flat. Fernando Pafumi of Pyramid Research predicts that mobile data revenues will more than double from US$5.3bn in 2006 to US$10.7bn by 2010.
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Mobile Market
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CMA II: US Hispanic Market: big potential if Mobile Market Players Get It Right
Describing the opportunities present in the U.S. Hispanic market, which will represent approximately 50m people and a group with a combined purchasing power of US$1tn by 2007, is hardly novel, but as Nicholas Montes, by VivaVivison, and Manuel Barroso, by Verisign, reiterate, worth encapsulating, as many company’s have yet to grasp the full extent of this group’s potential.
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